I have always found the intersection of business, brands, and entertainment to be the most energizing area in the professional world. I help the Sponsorship Space cover topics related to these elements through a weekly column called, THE ABCS: Activations, Brands, & Consumers.
I currently work in the partnership department for Vinik Sports Group, the umbrella company overseeing partnerships for the Tampa Bay Lightning, University of South Florida Athletics, and an over-the-top network The Identity Tampa Bay.
Outside of work, I love to watch sports, cook, exercise, and read. My favorite book recommendation is The Ride of a Lifetime by Bob Iger.