Reed Longo is a recent graduate from Cornell University where he served as co-president of the Cornell Sports Business Society (SBS). Upon graduating this past spring, Reed joined the
Philadelphia 76ers organization as an Associate in their Sales & Service department. Some of Reed’s past work during his time at Cornell includes serving as Corporate Relations Director at the 8th annual Ivy Sports Symposium and an internship with the NBA’s Global Marketing Partnerships department. Last fall, Reed was among the winners of the “BIG Initiative” at the Michigan Sports Business Conference.
1) What is your best advice for students trying to enter the sports world?
Network. It’s never too early to start.
Take advantage of your status as a student in building your network, because at no other point in your career will others be so willing to help. However, don’t mistake networking for “rolodex building.” Make strong connections by finding the right people to network with; discover your mutual interests and connections, and— most importantly—show the value you can add to them. Lastly, keep a long term perspective. Networking is not always about internships. I was once told that your network is your toolbox, and each connection you make is a new tool; you may not need the tool at that exact moment, but you’ll store it in your toolbox, because you never know when you might need it.
2) Outside of your brand, who do you think is setting the standard in corporate partnerships?
I’m probably biased, so I’ll just warn you right off the bat. However, after interning within
the NBA’s Global Marketing Partnerships (GMP) department, I am confident that they are
the best in-house agency that exists in our industry. By integrating its global presence, innovative mindset, and dedication to its partners’ marketing objectives, the NBA has powered some of the most renowned sports marketing successes in recent years. Sports and marketing are about storytelling, and the NBA does some of the finest work in that regard as you’ve seen with Blake Griffin and Kia, Chris Paul and State Farm, and LeBron James with Samsung. The NBA represents the pinnacle of partnership management, and I feel very fortunate to have seen that firsthand.
3) Who is your favourite athlete of all time?
I’ll go with LaDainian Tomlinson. LT isn’t my answer simply for his electrifying talent, but also because he will be remembered as the face of fantasy football’s ascension. Fantasy football has completely changed NFL fanhood – tastes and behaviors are drastically different than what they used to be. Whereas many fans could never fathom the idea of rooting for other teams or players outside of their cities, millions of fantasy football participants are now determined to know every team’s backup running back situation for “handcuff” purposes.
Today, we demand to see every play of every NFL game, and it has completely changed the way in which we consume the sport. We have fantasy football to thank for that and LT’s captivating play in the mid-2000’s is a major reason why FF went from a hobby to a national obsession.
Job: Sales Associate
Education: Cornell University
Age: 22 years old