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Join date: Mar 5, 2020
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Oct 11, 2021 ∙ 5 min
On tap for Atlanta Hawks and Michelob ULTRA: multi-layered brand affinity
Michelob ULTRA and the Atlanta Hawks have forged a budding partnership that has expanded beyond your typical activations. Blending a mix...
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Aug 10, 2021 ∙ 8 min
How "Ted Lasso" Beautifully Defies the Norm of a Sponsorship Crisis
Ted Lasso’s Season 2, Episode 3 “Do the Right-est Thing” had a little bit of everything. From the debut of Led Tasso to the reemergence...
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Jun 2, 2021 ∙ 5 min
Borussia Dortmund x BetMGM Change the Landscape of International Partnerships
U.S. sports betting operator BetMGM and Bundesliga club Borussia Dortmund worked together to forge a first-of-its-kind partnership. The...
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Max Simpson
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