*This piece is Part II of the original story: Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ
This past weekend, I had the pleasure of staying in the Phoenix Suns room at Wild Horse Pass. Both the Phoenix Suns and Gila River Casinos worked together to incorporate some truly eye-popping elements within an already uniquely branded space.
Upon entrance to the room, the themes were clear as the outpour of orange and purple were prominent throughout.
In one area of the room, you can see how you compare to some of the team's more prominent past and current players.
In another, you can get an up-close look at game-used hardwood from years past.
The closet, bathroom, draping. All adorned with the Suns' logos and marks.
On the casino floor, the partnership was activated in multiple elements including signage and enter-to-win sweepstakes involving other teams within The Valley.
Overall, the experience was truly a memorable one for a lifelong Suns' fan. The connection of the partnership is clear and strong. If you ever have the opportunity to stay within this immersed experience, I truly recommend enjoying this slam dunk of a time.
Max Simpson contributes a variety of content to The Sponsorship Space, covering areas such as experiential marketing, activation analysis, and illustrating the "why" behind interesting partnerships.