Young Achievers

Joshua Lagan

Joshua is a college senior and New England Scholar graduating in May 2014 from the University of Connecticut. He was a member of the inaugural Manhattan Sports Business Academy class and the Co-Founder of SportsBusinessU. He has two years of experience working at ESPN and has also worked for MasterCard and Leverage Agency in Sponsorships. Joshua has been nationally recognized as a leading student innovator and entrepreneur. Sports Networker named him a Rising Star in Sports Business, the Michigan Sports Business Conference (MSBC) named him “One of the top 10 Sports Business Students,” and Sports Launch named him to their Thirty under 30.

 

1) What is your best advice for students trying to enter the sponsorship world?

 

If you want to succeed in sponsorship, you need to be fearless. Fearless in reaching out regarding potential partnerships, because the door will be slammed in your face many more times than it will open. Fearless in networking, because your best chance of success will be working with the people you’ve established relationships with.  Fearless in creativity, because in sponsorship you’re the one with the vision of what could be. Then it’s your job to make that vision come to life.

 

2) Outside of your brand, who do you think is setting the standard in corporate partnerships?

 

I’ve always admired the work of Red Bull in establishing an aura about their energy drink. Their strategic sponsorship of everything that is intense and extreme keeps them constantly at the center of attention. The Red Bull Stratos was sheer brilliance and cemented them forever in the minds of millennials. I do not like the taste of Red Bull, and yet I’ve bought it. Any brand that can get you to do that is on a different level.

 

3) Who is your favourite athlete of all time?

 

My favorite athlete of all time is Calvin Johnson (aka Megatron). He is the ultimate player in my opinion. He combines unworldly talent, with a humble attitude that is far too rare in sports. Calvin Johnson is the best Wide Receiver in the NFL, and despite playing for the Detroit Lions who seem to consistently crack under pressure, he still never makes excuses or blames his teammates. He’s a true professional, in that he just goes out and performs. I think the Nike commercial with Calvin Johnson and P Diddy did an amazing job of showing his dedication and professionalism.

 

Joshua Lagan

Job: Marketing Consultant,  IBM

Education: University of Connecticut

Age: 21 years old

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