Joel is a Coordinator, Partnership Development with the current NBA Champion Golden State Warriors. After graduating with a Public Relations degree from the University of Oregon, Joel followed a career in sponsorship development and sports business. In 2015, Joel graduated from the University of San Fransisco with a Masters in Sports Management while working in the Corporate Partnership departments for Learfield Sports, the Oakland Raiders and the Golden State Warriors. Soon after, Joel joined the Oakland Raiders as a Corporate Partnerships Coordinator, eventually leading him to his current role with the Golden State Warriors on their Partnership Development team.
1) What is your best advice for students trying to enter the sponsorship world?
The best piece of advice I can give to students entering the sponsorship world is “you get out what you put in.” The sports sponsorship world is very competitive and there are thousands of people out there that would love to have your job or internship. During your time in your internship or first sponsorship job you have to go the extra mile to succeed in this industry. I am a big proponent of the concept that hard work will lead to future success and all your hard work will not go unnoticed by your employers. Hard work, learning more about the sponsorship industry, and mastering your craft will ultimately lead to a successful career in the sponsorship industry. I turned an internship into a full time job at the NBA Champion Golden State Warriors through relentless work.
2) Outside of your brand, who do you think is setting the standard in corporate partnerships?
From a brand standpoint, I would say American Express is setting the standard in corporate partnerships. With major competitors in the their industry and in the sports sponsorship world, American Express has created unique and engaging sponsorship activations across several leagues and teams. One partnership that comes to mind is their partnership with the Seattle Seahawks. American Express has a fully integrated partnership with Seattle including player/alumni appearances, special retail offers at local businesses, leveraging the power of the Seahawks marks and logos, exclusive club space in-stadium, etc. One of the best activations they executed during the season was rewarding 500 American Express cardholders with an ultimate Seahawks pregame experience, converting a 200-foot barge into an ultimate tailgate area including free food and drink, alumni meet and greet, and football pregame fun. They are achieving their overall strategy, which is gaining cardholders and creating new business with merchants.
3) Who is your favourite athlete of all time?
My favorite athlete of all time is Ken Griffey Jr. Growing up in Seattle I had a handful of athletes to choose from: Alex Rodriguez, Gary Payton, Shawn Kemp, Randy Johnson, but Ken Griffey Jr would be my my all time favorite. His swing, power, athleticism, and outfielding ability made him one of the greatest to play the game. It was also pretty cool to play a video game named after him as well.
Job: Coordinator, Partnership Development
Golden State Warriors
Education: University of Oregon & University of San Fransisco
Age: 26 years old