How To Prepare Your Brand Strategy Ahead Of A Possible Market Reboot
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About the Event
Graham Robertson is one of the voices of today's brand leaders. As the founder of Beloved Brands, he has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links and Pfizer. He's helped train some of the best marketing teams on strategy, brand positioning, brand plans and advertising. Graham's purpose is to use his marketing experience and provocative style to get marketers to think differently about their brands, and to explore new ways to grow.
In his marketing career, Graham led some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills and Pfizer, rising up to VP Marketing. He has won numerous awards including Marketing Magazine’s “Marketer of the Year”, Businessweek’s best new product award and four Effie advertising awards.
His book, Beloved Brands, is the playbook for how to build a brand consumers will love. It serves as a brand management textbook for business schools around the world.