Christine graduated from the Richard Ivey School of Business at Western University with an Honours Business Administration degree. While at Ivey, Christine worked as the Vice President, University Affairs on Ivey Student Council where she oversaw a portfolio of 30 student leaders and managed the Ivey Connects Charity Program. Christine is a recipient of the Ivey HBA2 Merit Award for academic excellence and extra-curricular involvement. Upon graduation, Christine became the Sponsorship Intern for the Toronto Argonauts Football Club and one of Canada’s largest sporting events, the 100th Grey Cup Festival. Christine was then hired as the Coordinator, Community & Education Programs for the Argonauts where she led the planning and execution of all community-based initiatives, programs and events. Recently, she returned to sponsorship as Manager, Sponsorship Service where she manages joint marketing campaigns for over 50 corporate partners. An advocate of volunteering and giving back to the community, Christine has been a dedicated volunteer for the Terry Fox Association, Canadian Cancer Society, Ontario Hockey League, Jays Care Foundation, and is looking forward to volunteering at the 2015 World Junior Championships.
1) What is your best advice for students trying to enter the sports world?
My advice for anyone looking to break into the sports industry would be to get involved and volunteer. Whether you live in a big city with professional sports teams or a small town with recreational leagues, there are always events, causes and organizations looking for volunteers. It is an ideal way to network with people in the industry, build your resume, and most importantly learn the ins and outs from a grass roots level. Volunteering, even in areas outside of sports, shows employers that you are a well-rounded person who is willing to give your time to help others. Just like in life, it’s always easier to ask someone for a favour later on if you’ve helped that person in the past. That said, it is important not to approach volunteer opportunities with the mindset that you are entitled to a job afterwards. If you are only focused on landing a specific job, you may miss opportunities to really learn from people, establish relationships, and enjoy yourself in the process. I continue to volunteer now to ensure I am always learning and developing new skills.
2) Outside of your brand, who do you think is setting the standard in corporate partnerships?
Tim Hortons stands out to me as a brand that sets a standard in corporate partnerships. Widely known as an iconic Canadian brand, Tim Hortons strategically partners with authentically Canadian companies, sports and organizations to establish themselves as part of our culture. Their partnerships perfectly align with the company’s mission to be a leader in the community and accomplish far more than building brand awareness or selling coffee. From Timbits house league sports, to youth development workshops, mental health programs and charitable giving, it is clear that Tim Hortons cares about the community it serves and makes a positive impact. I’ve been fortunate to experience the Tim Hortons Camps in Ontario with the Argos’ community programs, and it was amazing to see first-hand how partnerships can benefit corporations and the greater good. This to me, is the true definition of success.
3) Who is your favourite athlete of all time?
Definitely the easiest question for me to answer! Michael "Pinball" Clemons. I always say that Pinball represents everything good in sports. In addition to his achievements on the field as both a star football player and coach, it is his work off the field that I admire the most. Pinball has used his football career and his talents to give back and help others. He is one of the most sincere and loving people I have ever met. When Pinball walks into a room, it is impossibe not to smile. His positivity and enthusiam are infectious and his words of wisdom will inspire anyone. Truly a remarkable person, athlete and role model.
Job: Coordinator, Partnership Marketing
Canadian Olympic Committee
Education: Richard Ivey School of Business
Age: 24 years old