Brandon is the co-founder of the Michigan Sport Business Conference (MSBC), the largest student-run sports marketing conference in the United States. MSBC aims to inspire innovation and foster connections within the industry and has become a leading event in only two short years. After graduating from the University of Michigan, Brandon started working full-time with Gatorade as a Marketing Analyst. Due to his hard work and innovation within the industry, Brandon has also been named to Sports Launch's Thirty Under 30.
1) What is your best advice for students trying to enter the sponsorship world?
In sports you have to be persistent. I knew I wanted to work for a great brand like Gatorade, but I was the only undergraduate marketing intern in the whole company. The other five were MBA students. You have to be willing to shrug off rejections and keep moving. I either didn’t hear back or got rejected a bunch of times from various companies. I got great advice to celebrate your wins think about your losses for 15 minutes then get back to work. Networking is obviously huge as well and you can't be afraid to reach out. The worst thing that can happen is they do not respond and you lost 10 minutes drafting an e-mail. People have to know you, you just can’t know them. Having someone within the company to fight for you when your name comes up is huge. Always be on! You never know when you are going to meet someone in an airport or on the street. Be ready with your story and don’t be afraid to tell people what you want to do.
2) Outside of your brand, who do you think is setting the standard in corporate partnerships?
As always we are doing some great things at Gatorade. Outside of my brand I look at the "anti-brand" Red Bull. Red Bull does an amazing job at creating it's own events and content that is authentic to their target. They do innovative activations such as Red Bull Stratos and still keep an eye on up and coming trends in sport, music and culture.
3) Who is your favourite athlete of all time?
Allen Iverson has been my favorite since elementary school. I was always the shortest, at the time he was culture where I am from, and his style of play was relentless. Also had his shoes and loved his Reebok ad for the A5's with Jadakiss back in the day. Hard question but the honorable mention - MJ and Muhammad Ali.
Job: Marketing Analyst, Gatorade
Education: University of Michigan
Age: 22 years old