On tap for Atlanta Hawks and Michelob ULTRA: multi-layered brand affinity
Michelob ULTRA and the Atlanta Hawks have forged a budding partnership that has expanded beyond your typical activations. Blending a mix...
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Max Simpson
- May 13, 2021
- 3 min
New York Mets and Therabody Actively Reshaping the Sports Health and Wellness Space
The New York Mets have partnered with Therabody as an official recovery and wellness technology partner. Serving as an innovative...
Max Simpson
- May 3, 2021
- 6 min
Ted Lasso - Real vs. Made Up Product Placement
By now if you have a steady internet connection and a $4.99 a month in loose change to spare, it is a safe bet to make that you have...
Ken Abescoro
- Apr 20, 2021
- 2 min
Bringing Brands to Fans
As we’ve seen across some of the major venues and entertainment spots in North America, fans have been welcomed in reduce capacities....
Max Simpson
- Apr 20, 2021
- 1 min
On the Inside - Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ
*This piece is Part II of the original story: Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ This past...
Max Simpson
- Mar 16, 2021
- 3 min
Kit & Club: World Analysis - Bundesliga
Currently in its 58th season, the German Bundesliga has been a growing force since its inception in 1963. As the largest soccer league in...
Max Simpson
- Mar 15, 2021
- 4 min
Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ
Gila River Hotels & Casinos has long been a mainstay within the Arizona sports landscape. Consisting of three properties, Lone Butte,...
Max Simpson
- Mar 9, 2021
- 3 min
Kit & Club: World Analysis - NWSL
The National Women's Soccer League has been a growing force in the accelerated growth of women's soccer throughout the globe. Home to...
Max Simpson
- Mar 2, 2021
- 4 min
Kit & Club: World Analysis - MLS
Major League Soccer recently celebrated their quadrinscentennial season. The league has experienced massive growth since its inception....
Ken Abescoro
- Mar 2, 2021
- 3 min
Esport Arenas & Venues – The New Frontier for Sponsorship
What does the next frontier of esport sponsorship look like? Venues of course! Will we see more arenas pop up now? How will brands respond?
Ken Abescoro
- Jan 25, 2021
- 4 min
How Can Brands Leverage Teams and Streamers to Get Into Esports
Non endemic brands have found ways to insert themselves into the gaming and esports conversation. But is influencer marketing the answer?
Max Simpson
- Jan 5, 2021
- 3 min
NHL Helmet Sponsors For 2020-21
In an anticipated move, the National Hockey League recently gave teams the green light to place sponsored logos on helmets for the...
Nathan Black
- Dec 24, 2020
- 4 min
The ABC's | Last Second Sponsorship Holiday Gift Guide | Vol.5
Have you forgotten to do your holiday shopping and are running out of time to find gifts to WOW your friends and family?!? The...
Nathan Black
- Dec 16, 2020
- 3 min
The ABC's | How Brands are Using Drive-Ins to Standout | Vol.4
2020 has been the year of adaptability and creativity as businesses have had to pivot on short notice to keep their doors open. One of...