Making History and Building the Future: A Conversation with Lou Frangella, VP of Partnerships at FTX
Cryptocurrency, NFTs, blockchain - these are all words you’ve probably heard countless times in the last year or so. Within the sports...
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Max Simpson
- Aug 10, 2021
- 8 min
How "Ted Lasso" Beautifully Defies the Norm of a Sponsorship Crisis
Ted Lasso’s Season 2, Episode 3 “Do the Right-est Thing” had a little bit of everything. From the debut of Led Tasso to the reemergence...
Max Simpson
- May 3, 2021
- 6 min
Ted Lasso - Real vs. Made Up Product Placement
By now if you have a steady internet connection and a $4.99 a month in loose change to spare, it is a safe bet to make that you have...
Max Simpson
- Apr 13, 2021
- 5 min
The Ethos of a Partnership: "Why?"
Examine the evolution of sponsorships by dissecting the process behind them In life, we often think of the logistics behind our actions:...
Max Simpson
- Mar 30, 2021
- 4 min
The Elements of a Great Spokesperson
What are some qualities of a great spokesperson? Charisma. Charm. Looks. Humor. Likeability. Relatability. All traits that bring a...
Max Simpson
- Mar 15, 2021
- 4 min
Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ
Gila River Hotels & Casinos has long been a mainstay within the Arizona sports landscape. Consisting of three properties, Lone Butte,...
Ken Abescoro
- Feb 2, 2021
- 5 min
3 Marketing Leaders Share Their Virtual Onboarding Tips
Are you starting a new job virtually or onboarding a new hire? Our marketing friends gave us tips for starting a job virtually!
mcathcart34
- Jan 17, 2021
- 16 min
Super Bowl LV: Commercial Tracker
On an annual basis, the Super Bowl is the world’s most anticipated sporting event. In 2020, over 100 million viewers tuned in to watch...
Ken Abescoro
- Nov 9, 2020
- 3 min
Exploring 'Animal Crossing: New Horizons' for Engagement
Engagement is on a new horizon in 2020. Marketers take notice on the medium heading into the new year.
Alex Maryuen
- Aug 5, 2020
- 19 min
How 12 Canadian Marketing Executives Are Navigating Through Uncertainty
2020 truly has been a transformative year with a global pandemic, economic recession, and social issues coming to light. Now more than...
Avish Sood
- Mar 9, 2020
- 25 min
30 Female Leaders Share Their Advice On Navigating The Sponsorship Marketing Industry
#EachforEqual: Collectively, each one of us (including men) can support in creating a gender equal world, while celebrating the...