THE SPONSORSHIP SPACE

They say everything is bigger in Texas. The mindset is all about more, more, more. For MD Anderson’s partnerships with the Houston Dynamo and Houston Dash, y...

As the NHL and NBA plan their return to play scenarios, it looks like fans aren’t going to be in arenas any time soon. With the likelihood of games being pla...

Ari Moskowitz is the latest Young Achiever to be featured in our Impact Series. With extensive experience in sponsorship strategy, activation, brand developm...

LAFC has been a prominent fixture in the new soccer landscape here in the states. Bursting onto the scene in 2018, the club has been one of the most successf...

Are you wondering ‘what’s next’? Join Avish Sood and Justine Fedak as we host an open forum conversation series with leading executives, sharing how they are...

Knowing your market well is being able to identify with a community’s demographics, lifestyle trends, and consumer habits. While you don’t have to spend a la...

It’s a pause. It’s the new normal. It’s a lot of different things depending on who you ask or who you choose to listen to, me included. We don’t know when sp...

The San Jose Earthquakes, a founding member of Major League Soccer since the league’s inception in 1996, have been a prominent fixture in the innovative Sili...

Sports organizations strive to strike the balance between maximizing revenue and enhancing fan experience. For many, this seems to be a zero-sum game. In ord...

With businesses and schools closed and thousands of residents now working from home, we wanted to highlight the way telecommunications companies are supporti...

For those who don't know, the Toronto International Film Festival (TIFF) is the largest public film festival in the world. Known universally as the unofficia...

#EachforEqual: Collectively, each one of us (including men) can support in creating a gender equal world, while celebrating the many achievements we see on a...

The Toronto Raptors and Unilever Canada have used their existing partnership to support a new product launch in the Axe men’s deodorant line. Axe Wild, intro...

It's pretty exciting - this is our pilot episode. For our first podcast session, we sat down with Former Head of Social and Sponsorships at BMO, North Americ...

Baseball is America’s pastime. For generations, fans have flocked to ballparks across the country with roughly 68.5 million fans taking in a game throughout ...

Of the four major American sports, basketball is arguably the most followed, loved, practiced and inspiring of all around the globe (feel free to challenge m...

Growing up in beautiful west coast British Colombia, 11-year old Alexis Demmery, like many kids, would go to school and come home later that day to tune into...

With no prior connections and just a passion to be in the sponsorship industry, Zach Rubin’s story is a one with a common theme – the importance of building ...

*Disclaimer: The Sponsorship Space is a Media Partner for Hashtag Sports for the second straight year. If interested in the event, don't hesitate to take adv...

I recently had the opportunity to chat with Erikas Kirvelaitis, the 21-year old Communications Manager for Lithuanian Basketball team, Vytautas Prienai–Biršt...