THE SPONSORSHIP SPACE

Sports organizations strive to strike the balance between maximizing revenue and enhancing fan experience. For many, this seems to be a zero-sum game. In ord...

With businesses and schools closed and thousands of residents now working from home, we wanted to highlight the way telecommunications companies are supporti...

For those who don't know, the Toronto International Film Festival (TIFF) is the largest public film festival in the world. Known universally as the unofficia...

#EachforEqual: Collectively, each one of us (including men) can support in creating a gender equal world, while celebrating the many achievements we see on a...

The Toronto Raptors and Unilever Canada have used their existing partnership to support a new product launch in the Axe men’s deodorant line. Axe Wild, intro...

It's pretty exciting - this is our pilot episode. For our first podcast session, we sat down with Former Head of Social and Sponsorships at BMO, North Americ...

Baseball is America’s pastime. For generations, fans have flocked to ballparks across the country with roughly 68.5 million fans taking in a game throughout ...

Of the four major American sports, basketball is arguably the most followed, loved, practiced and inspiring of all around the globe (feel free to challenge m...

Growing up in beautiful west coast British Colombia, 11-year old Alexis Demmery, like many kids, would go to school and come home later that day to tune into...

With no prior connections and just a passion to be in the sponsorship industry, Zach Rubin’s story is a one with a common theme – the importance of building ...

*Disclaimer: The Sponsorship Space is a Media Partner for Hashtag Sports for the second straight year. If interested in the event, don't hesitate to take adv...

I recently had the opportunity to chat with Erikas Kirvelaitis, the 21-year old Communications Manager for Lithuanian Basketball team, Vytautas Prienai–Biršt...

It doesn’t matter what part of the world you’re in, you have run into a Dallas Cowboys fan at some point. With one of the largest fan bases in professional s...

If you’re a veteran working in the sports business industry or a young professional trying to work your way in, chances are you know how powerful a tool soci...

Melissa Proctor wasn’t your ordinary student growing up. She loved to draw and create things from scratch, leading her to major in graphic design at a magnet...

With the 98th season of the National Football League amongst us, it is evident the nation’s most adored sporting league¹ has no plans on slowing its continua...

With summer quickly approaching - it's the perfect time to plan your summer vacation in New York City around one of the best sports industry conferences - th...

From everyone I chatted with prior to heading to Ottawa, you could tell, there was a lot of anticipation building towards this year’s Canadian Sponsorship Fo...

The IEG sponsorship conference held in Chicago this past March 26 to 29 remains the biggest event of its kind, bringing together over a thousand sponsorship ...

Jamie Guin, Senior Vice President of Corporate Partnerships at Los Angeles Football Club (LAFC) celebrates his twelfth year in the Sports Industry. Born and ...