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MKTG President Matthew Logue on sponsorship game-changers
January 01, 2020
MKTG's president shares his thoughts on sponsorship in Canada for MiC's Industry Wish List.his item about? What makes it interesting? Write a catchy description to grab your audience's attention...
Kendall Jenner's 'Raw,' Personal Story Around Acne Turns Out To Be Paid Sponsorship
January 09, 2019
Kendall Jenner is keeping up with Proactiv — one year after embracing her acne at the Golden Globes.
How Fiji Water Won the Golden Globes With Persistent Brand Placement
January 01, 2019
The awards may be given by the Hollywood Foreign Press Association, but it was model Kelleth Cuthbert, dubbed “Fiji Water Girl”, who won the people’s hearts.
The Weeknd Breaks Ties With H&M Over 'Deeply Offensive' Photo
January 10, 2018
Signs Point To Healthy 2018 For Sponsorship Industry
January 02, 2018
: Sponsorship Spending Projected To Grow 4.5% in North America This Year— To $24.2 Billion—and 4.9% Globally To $65.8 Billion
Intel CEO Brings Out Former NFL Star Tony Romo To Showcase “True View” Technology That Lets Fans Experience The Perspective Of Professional Athletes During Games
January 10, 2018
Toyota President Akio Toyoda Announces Company is Teaming Up With Pizza Hut To Create A Driverless Pizza Delivery Van
January 08, 2018
The Boston Red Sox announce new, multi-year beer partnership with Boston-based Samuel Adams
December 26, 2017
In addition to carrying Samuel Adams beers throughout the park, the deal also includes stadium signage and naming rights for two bar areas
Attendance, sponsorship and ratings surge for red-hot Minnesota Timberwolves
January 09, 2018
;Sponsorship up +25%; TV ratings up +64%
Sponsorship Trends To Watch In 2018
January 13, 2018
A Few Trends to Expect in 2018 According To AB InBev, Coca-Cola and Pernod Ricard Executives