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MKTG President Matthew Logue on sponsorship game-changers

January 01, 2020

MKTG's president shares his thoughts on sponsorship in Canada for MiC's Industry Wish List.his item about? What makes it interesting? Write a catchy description to grab your audience's attention...

Kendall Jenner's 'Raw,' Personal Story Around Acne Turns Out To Be Paid Sponsorship

January 09, 2019

Kendall Jenner is keeping up with Proactiv — one year after embracing her acne at the Golden Globes.

How Fiji Water Won the Golden Globes With Persistent Brand Placement

January 01, 2019

The awards may be given by the Hollywood Foreign Press Association, but it was model Kelleth Cuthbert, dubbed “Fiji Water Girl”, who won the people’s hearts. 

The Weeknd Breaks Ties With H&M Over 'Deeply Offensive' Photo

January 10, 2018

Signs Point To Healthy 2018 For Sponsorship Industry

January 02, 2018

: Sponsorship Spending Projected To Grow 4.5% in North America This Year— To $24.2 Billion—and 4.9% Globally To $65.8 Billion

Intel CEO Brings Out Former NFL Star Tony Romo To Showcase “True View” Technology That Lets Fans Experience The Perspective Of Professional Athletes During Games

January 10, 2018

Toyota President Akio Toyoda Announces Company is Teaming Up With Pizza Hut To Create A Driverless Pizza Delivery Van

January 08, 2018

The Boston Red Sox announce new, multi-year beer partnership with Boston-based Samuel Adams

December 26, 2017

 In addition to carrying Samuel Adams beers throughout the park, the deal also includes stadium signage and naming rights for two bar areas

Attendance, sponsorship and ratings surge for red-hot Minnesota Timberwolves

January 09, 2018

;Sponsorship up +25%; TV ratings up +64%

Sponsorship Trends To Watch In 2018

January 13, 2018

A Few Trends to Expect in 2018 According To AB InBev, Coca-Cola and Pernod Ricard Executives 

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