Alyssa graduated from James Madison University in 2014 with a degree in Sport and Recreation Management and a Business minor. Surrounded by sports growing up as both a player and spectator, the business side of the field intrigued Alyssa and caused her to become passionate about pursuing sports as a career. While in school Alyssa worked for JMU's Athletics Communications Department, interned with Special Olympics Virginia, and was Vice President of the Sport and Leisure Association of Madison, an organization created by students, for students actively seeking a career in the sports industry. Alyssa was nominated by the faculty of the School of Hospitality, Sport and Recreation Management as one of the Most Outstanding Seniors of the graduating class. After interning with the Washington Redskins during her sophomore year of college, Alyssa stayed in touch and continued to volunteer for the organization before she was offered a full time position upon graduation. After working as a Premium Client Services Coordinator with the Redskins for six months, Alyssa was promoted to manage both the Redskins Women's Club and Kids Club. She is now responsible for the growth and development of both fan clubs which involves connecting with Redskins sponsors, planning exclusive monthly events, implementing contests and sweepstakes, managing budgets, communicating with club members, and updating content on the websites/social media platforms.
1) What is your best advice for students trying to enter the sponsorship world?
Get your name out there. Through volunteering, internships, part-time jobs, networking - it is so important for professionals already in the industry to find out who you are so that you can break in. You always hear the saying, "It's all about who you know", but in reality it's all about who knows you. Make yourself known in the industry with a variety of different people so that when a position does open somewhere, your name is already on their list.
2) Outside of your brand, who do you think is setting the standard in corporate partnerships?
Gatorade is definitely setting a standard in corporate partnerships, at least in the sports industry. They have completely and successfully immersed themselves into all avenues of sports, at the league-level, through different teams, and through players. It's amazing how many unique athletes have endorsements with Gatorade; athletes of different sports, genders, ages, and backgrounds. It's very rare to watch a sporting event without seeing their logo somewhere on the sideline. I absolutely love all of their commercials too!
3) Who is your favourite athlete of all time?
I grew up playing soccer for many different club teams, school teams, etc. so my favorite athlete of all time is Mia Hamm. I idolized her as a player and person; her skills and mental toughness were unparalleled in the female soccer world. I even had her book, Go For The Gold, which I studied day and night. She was a huge inspiration to me as a female athlete. The lessons I learned from her book as well as watching her style of play really motivated me while practicing and playing throughout my soccer career.
Job: Marketing Manager, Washington Redskins
Education: James Madison University
Age: 23 years old