About Us

yours truly.

Avish is currently working as an Associate Marketing Manager with Clorox. He has a rich history in the sponsorship world where he has worked for properties including the Canadian National Exhibition, Toronto 2015 Pan/Parapan American Games, the Canada Cup and the Toronto Blue Jays. Passionate about giving back to young professionals, Avish helped lead the creation and execution of the first ever University of Toronto Sports Industry Conference, an annual conference attracting 400+ delegates a year.


Due to his innovation, leadership and creativity within the industry, Avish has been named to Marketing Magazine's 30 Under 30, Sports Launch Magazine's 30 Under 30, and has been named "Young Achiever of The Year" by the Indo-Canada Chamber of Commerce.

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Avish Sood

Mitch, a proud Edmontonian, has been a passionate sports fan for so long, Space Jam wasn't even released in theatres yet. He took his love for his hometown Oilers and landed a gig with the organization back in 2011. Over the next four seasons, he was able to expand his business acumen by working in a variety of roles ranging from Marketing to Corporate Partnerships. In order to take that next step in his career, Mitch earned his MBA from the Richard Ivey School of Business at Western University. While in school, he founded the Ivey MBA Business of Sports & Entertainment student club, where the primary goal was to connect his fellow MBAs with sports industry experts. He is now an Associate Marketing Manager for General Mills Canada in their Cereal Innovation department. While he is currently managing multiple brands nationwide for one of the largest CPG companies in the world, Mitch still has his sights set on returning to the world of sports. In the meantime, he hopes to enhance and inspire his network through the Sponsorship Space. 

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Mitch Sharma

Omar Adi is a Swiss American 36-year-old Partnerships & Brand Development professional with 12 years of experience in the Healthcare and Sport and Entertainment industry with a focus in the last 4 years on sponsorship strategy where I have advised top brands such as Mastercard, Cisco, Hublot and Qatar Airways on activating recent partnerships in the sports and entertainment industry.

A creative brand strategist at core, his personal inclination is towards helping brands connect with consumers in the MEA region through entertainment and sports properties. As a result, in 2017, he joined Octagon, the world’s largest sponsorship consulting practice as a Partnerships and Business Development Director. During his time in Octagon, he has helped establish a middle east office and secured over 12m USD in business through acquiring three major clients in the region and advising others on major sports properties such as The 2018 FIFA World Cup in Russia, The Rally Dakar Event in Saudi and the Formula E Adiriyah Race in Riyadh, Saudi Arabia.

Omar is currently working as a Sponsorship Manager for the fastest growing publishing company globally called Frontiers where he is advising the CEO on setting the sponsorship vision and strategy for a leading science conference in Europe called the Frontiers Forum: https://forum.frontiersin.org/ 

Omar Adi

Max Simpson is the Marketing & Reporting Manager for The Sponsorship Space. He is a former contributor for Front Office Sports and has spent time with the Arizona Diamondbacks, Sun Devil Athletics, and SponsorUnited amongst others. 


Max enjoys creating content ranging from brand activations, sponsorship strategy, and unique marketing implementations. When not on the keyboard, he can be found hiking, playing soccer, or consuming sports.


He can be found on all platforms at @MaxDavidSimpson and on his website maxdavidsimpson.com.

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Max Simpson

Abby is one of Australia’s foremost strategic sponsorship advisors to the For-Purpose Sector with more than 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause-related sponsorship.


As Director and Co-Founder of Infinity Sponsorship, Abby’s proven pathways to best practice sponsorship support For-Purpose organisations, charities and events to understand their value to corporate partners and make a compelling approach that allows them to diversify their income streams and continue their vital work in the community.

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Abby Clemence

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