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© 2020 The Sponsorship Space All Rights Reserved

About Us

yours truly.

Avish is currently working as an Associate Marketing Manager with Clorox. He has a rich history in the sponsorship world where he has worked for properties including the Canadian National Exhibition, Toronto 2015 Pan/Parapan American Games, the Canada Cup and the Toronto Blue Jays. Passionate about giving back to young professionals, Avish helped lead the creation and execution of the first ever University of Toronto Sports Industry Conference, an annual conference attracting 400+ delegates a year.


Due to his innovation, leadership and creativity within the industry, Avish has been named to Marketing Magazine's 30 Under 30, Sports Launch Magazine's 30 Under 30, and has been named "Young Achiever of The Year" by the Indo-Canada Chamber of Commerce.

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Avish Sood

Mitch, a proud Edmontonian, has been a passionate sports fan for so long, Space Jam wasn't even released in theatres yet. He took his love for his hometown Oilers and landed a gig with the organization back in 2011. Over the next four seasons, he was able to expand his business acumen by working in a variety of roles ranging from Marketing to Corporate Partnerships. In order to take that next step in his career, Mitch earned his MBA from the Richard Ivey School of Business at Western University. While in school, he founded the Ivey MBA Business of Sports & Entertainment student club, where the primary goal was to connect his fellow MBAs with sports industry experts. He is now an Associate Marketing Manager for General Mills Canada in their Cereal Innovation department. While he is currently managing multiple brands nationwide for one of the largest CPG companies in the world, Mitch still has his sights set on returning to the world of sports. In the meantime, he hopes to enhance and inspire his network through the Sponsorship Space. 

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Mitch Sharma

After spending years in sales, pushing Omaha Steaks, educational books, and insurance, Will finally found his calling in sports and sport sponsorship. Upon earning his MBA from the University of Oregon's Warsaw Sports Marketing Center, Will moved back to his home state of Nebraska to work for opendorse, an online platform that connects marketers with athletes to build social media campaigns. Originally tasked with just selling campaigns he began to involve himself in the entire process, from concept pitch to campaign execution. While his day-to-day work revolves around social media sponsorship, his passion is discovering sponsorships that increase fan engagement and enjoyment.


While in Lincoln, Will stays active volunteering at Outlinc, a nonprofit organization that engages in and fosters the well-being and advancement of the LGBTQ community, and Friendship Home, a shelter and advocate for victims of domestic violence and their children. When he's not working or volunteering, he goes on many, many, many long walks with his German Shepard, Cooper.

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Will Eidam

Abby is one of Australia’s foremost strategic sponsorship advisors to the For-Purpose Sector with more than 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause-related sponsorship.


As Director and Co-Founder of Infinity Sponsorship, Abby’s proven pathways to best practice sponsorship support For-Purpose organisations, charities and events to understand their value to corporate partners and make a compelling approach that allows them to diversify their income streams and continue their vital work in the community.

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Abby Clemence

Max Simpson is a current contributor for The Sponsorship Space. He is a former contributor for Front Office Sports and has spent time with the Arizona Diamondbacks, Sun Devil Athletics, and SponsorUnited amongst others. 


Max enjoys creating content ranging from brand activations, sponsorship strategy, and unique marketing implementations. When not on the keyboard, he can be found hiking, playing soccer, or consuming sports.


He can be found on all platforms at @MaxDavidSimpson and on his website

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Max Simpson