Young Achievers

Aaron Malave

Aaron is a Fall 2014 graduate of the University of Central Florida, where he earned a Bachelor’s degree in Marketing and a minor in the DeVos Undergraduate Sport Business Management Program. Upon graduation, he capitalized on his previous sport business experience with UCF Athletics, March Madness, the Tampa Bay Buccaneers, Orlando Magic, and Florida Citrus Sports by joining the Green Bay Packers in a Sales & Business Development role. An alumnus of the Manhattan Sports Business Academy, Aaron has been recognized by Sports Launch Magazine as a Thirty Under 30 honoree and by the Michigan Sports Business Conference as a BIG Initiative Award winner.  


1) What is your best advice for students trying to enter the sponsorship world?


Be proactive. There are plenty of opportunities to learn the business and gain valuable experience and mentorship but they rarely, if ever, will fall in your lap. Never get complacent and continue to actively search for opportunities to add value and build your personal brand. For those trying to enter the sponsorship world specifically, being a “student of the game” is a must. Study success, learn from failures, and always be willing to listen before speaking.


2) Outside of your brand, who do you think is setting the standard in corporate partnerships?


Of course there are brands like Nike, PepsiCo, and Anheuser-Busch who have traditionally set the standard as it relates to sports marketing partnerships. I’ve been extremely impressed by the portfolio that JP Morgan Chase has been able to put together within sports and entertainment. While the banking category may not be the most glamourous, they have been able to leverage their deals for more than just traditional assets like signage and rights fees, but position themselves as a premium brand that offers exclusive experiences. They’ve done a great deal of work in embracing multicultural and community platforms, technological advancements such as Apple Pay in-arena, and made moves into concert sponsorship like Jay Z and Beyonce’s On the Run Tour.


3) Who is your favourite athlete of all time?


Growing up in Miami (Wade County), I have always been a huge fan of Dwyane Wade and what he brought to my hometown Heat. Not only is he one of the greatest to ever play the game, but I’ve long admired his commitment to being a positive role model. Vintage “Flash” is still among the greatest performers I have ever witnessed.

Aaron Malave

Job:  Sales & Business Development,

Green Bay Packers

Education: University of Central Florida

Age: 23 years old